Connect with the Engine of Modern African Culture
Nigeria boasts one of the world’s most dynamic and digitally active populations, with over 100 million Gen Z and Millennial consumers driving the country’s economic and cultural narrative. They are vibrant, hyper-connected, and intensely focused on music, fashion, tech, and lifestyle innovations.
WhatsWhat.ng is built specifically for this demographic — the upwardly mobile netizen. By blending premium infotainment, an active peer-to-peer marketplace, and specialized creator tools, we capture the daily attention of millions of high-intent consumers.
Put Your Brand in Front of Nigeria’s Most Powerful Buyers
Whether you are launching a global consumer product, driving ticket sales for a major event, or cementing market share for an established brand, WhatsWhat Media provides an unparalleled omnichannel ecosystem to convert attention into measurable ROI.
Premium Advertising Opportunities
1. On-Platform Native Ads & Marketplace Boosts
Maximize your visibility directly within the WhatsWhat.ng user ecosystem. Perfect for brands, service providers, and high-volume merchants looking for instant lead generation.
- Sponsored Hype Boosts: Elevate any listing or creative portfolio to sit permanently at the top of its respective grid category. Boosted items yield up to 5x higher engagement and direct user inquiries.
- Native Infotainment Features: Seamlessly integrate your brand story, product launch, or executive interview into our organic editorial feed, written in our highly engaging signature voice.
- Newsletter & Direct-to-Inbox Sponsorships: Feature your dedicated banner or promotional offer within our highly curated weekly lifestyle digests sent to a verified subscriber base.
2. High-Impact Programmatic & Display Advertising
Our digital platform is fully optimized for programmatic ad exchanges and direct Demand-Side Platform (DSP) buys, utilizing global IAB (Interactive Advertising Bureau) standards to ensure maximum visual impact across all devices.
Web Desktop Ad Formats
| Ad Unit | Standard Dimensions | Strategic Placement |
|---|---|---|
| Billboard Banner | 970 × 250 px | Premium Above-the-Fold Homepage Header |
| Large Leaderboard | 970 × 90 px | In-Feed Article & Section Interstitials |
| Half-Page (Large Skyscraper) | 300 × 600 px | High-Visibility Sticky Sidebar Placement |
| Medium Rectangle | 300 × 250 px | Contextual Context-Sidebar Integration |
Web Mobile Ad Formats
| Ad Unit | Standard Dimensions | Strategic Placement |
|---|---|---|
| Mobile Leaderboard | 320 × 50 px / 320 × 100 px | Persistent Sticky Header or Footer |
| Mobile Rectangle | 300 × 250 px | Native In-Feed Scroll Breaks |
3. Cross-Platform Social Amplification & UGC Campaigns
Tap into our expansive social footprint across Instagram, TikTok, X (Twitter), Facebook, and YouTube through custom-engineered multimedia content.
- User-Generated Content (UGC) & Video Production: Our internal creative team scripts, shoots, and edits high-conversion short-form video content (Reels/TikToks) that matches current audio trends and cultural shifts.
- Data-Driven Infographics & Visual Artwork: Transforming complex brand data, product benefits, or promotional offers into visually stunning static assets optimized for social shares.
- Influencer & Hashtag Amplification: Coordinated brand conversations driven by top-tier lifestyle and entertainment creators aligned with your target niche.
4. Premium Print Media: ALICE Magazine Partnership
Through our exclusive partnership with ALICE, the official in-flight magazine of Air Peace Airlines (West Africa’s largest carrier), we bridge the gap between digital innovation and high-net-worth offline consumers.
ALICE is distributed complimentary to thousands of affluent domestic, regional, and international travelers daily, commanding over 50% of the entire West African aviation passenger market share.
Premium Print Formats Available:
- Full Page Color Ad: Premium 1-month high-gloss placement.
- Half Page Color Ad: Cost-effective horizontal/vertical editorial pairing.
- Inside Front Cover / Inside Back Cover: High-impact placements seen immediately upon opening or closing the publication.
- Outside Back Cover: The most premium single-page real estate, capturing constant visual exposure throughout the cabin.
- Center Spread (Two Full Pages): A luxurious, continuous two-page visual takeover located at the heart of the magazine.
- Preface Placement (Pages 3–9): Guaranteed early-page exposure alongside the Editor’s Note and primary table of contents.
Let’s Engineer Your Campaign
Ready to scale your reach? Let our media planning team put together a bespoke, cross-channel strategy tailored specifically to your objectives and budget.
Corporate Bookings & Media Requests: advertise@whatswhat.ng
Important Security Notice: To protect our corporate partners, only communications originating from the email address listed above are legally authorized to represent or issue official invoicing on behalf of WhatsWhat Media and its digital assets.